Popup Brands rebrands to SpaceBook

Written by Carolyn Cummins – Sydney Morning Herald.

Popup Brands, Australia’s first online short-term space rental market, has rebranded as SpaceBook. It now streamlines and automates short-term bookings for Australia’s commercial short-term space rental market, which is estimated at $2.7 billon per annum.It also remains focussed on helping space owners maximise the value of their assets. By doing so, the business has helped brands large and small rent space for way more than pop-ups.

“We’ve changed our name to better reflect who we are and what we do for our customers,” said SpaceBook co-founder Marianella Watman.

New manager

Macquarie University has appointed Colliers International as managing agent for its tenanted property portfolio, consolidating the management of seven high-class office buildings and a local retail shopping centre.

The portfolio is tenanted by a mix of university faculty staff and commercial occupiers including Cochlear, Dell EMC, Siemens and Abbott Pharmaceutical.

“This is an exciting time to be involved with Macquarie University, and given its location in the heart of the Macquarie Park Precinct the potential is enormous”, said Mark D’Arcy Bean, director, real estate management at Colliers International.

According to Dan Walker, director in charge, North Sydney at Colliers International, Macquarie Park will set the benchmark for Australian mixed-use precincts.The precinct will provide a diverse hub of commercial office workers, retailers, university students and residents.

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